In blind national testing against a team of former Nike, Coke, Weight Watchers, and Nutella CMOs, every single one of my brand ideas won. Their multi-million dollar concept lost. All four of mine exceeded the profitability benchmarks. That moment didn’t change my career. It proved it.
WHEN ECONOMISTS CAN'T IGNORE YOU,
YOU'VE MOVED THE NEEDLE.
American Eagle’s market performance was publicly attributed to its brand and marketing strategy. I was leading it.
