WE HELPED...

PETE'S

PRO

PAINTERS

MAKE PAINT

IMPOSSIBLE

TO IGNORE.

Paint advertising is boring. Everyone's the same.
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OUR STRATEGY: Show that PPP doesn't sell paint. They sell experience. They sell COLOR.

THE CAMPAIGN: COLOR.
Color is emotional. Color has identity. Color tells stories.
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PAID AD CAMPAIGN CONCEPT:

Weak brands over-explain. Creating a space for the mind to fill in the story - now that's a real flex.

THE STRATEGY: Bring the audience into full cinematic universes created from the different elements of paint.

Basically, make the plain paint stuff abstract to create intrigue.

WHITE NOISE

BLUE HOUR

GREEN ROOM

TRADE SHOW BOOTH DESIGN:

THE STRATEGY: Quiet confidence that creates an irresistable attraction... to paint.